Thank you to my fabulous North East fashion bloggers


A huge thank you to all the fabulous North East fashion bloggers who I’ve had the pleasure of interviewing over the last couple of weeks! Your help is very much appreciated and I loved hearing the story behind your blogs.

I’ve started analysing my data (always a really interesting and exciting point in the research process) and there are some really interesting themes emerging! I’m still looking for potential interviewees so please let me know if you fit the criteria of North East fashion blogger or if you know anyone who does and might like to be involved.

Happy Friday everyone and have a great weekend (from my sunny garden in Aberdeen)!



Calling North East fashion bloggers

I’m looking for fashion bloggers from the North East of Scotland who’d be interested in being interviewed for my current research project into blogger identity and motivation. This is an opportunity to get involved in an exciting piece of research into an area that’s of increasing importance in fashion communication today! Interviews will, ideally, take place in Aberdeen during the next four to six weeks and should take no more than an hour. These will be very informal, lasting around one hour, and can be done over coffee. All responses will be entirely confidential and you and your blog will not be named at any point during the research. If you’re interested in being involved then please get in touch via email at I’m also looking for some suggestions of fashion bloggers who I could contact and please do feel free to share this request with anyone you think might be interested. Where a face-to-face interview might not be suitable for participants, I would be happy to arrange a telephone or Skype call. Many thanks!

the Golden Show


As part of their third year, the fabulous BA (Hons) Fashion Management students are organising our annual fashion show event which will take place on Friday the 29th of May (doors open at 7pm). This year’s event celebrates the fiftieth anniversary of Aberdeen Business School in support of Down’s Syndrome Scotland.

The Golden Show will showcase celebratory fashion from Aberdeen’s Bon Accord & St Nicholas. In addition, there will be a number of stalls from local business on the night, including T and Cupcakes, the Body Shop, and Little Fairy’s. The students organise every aspect of the show, and this includes: conceptualising the theme; designing a communication plan and marketing materials; and managing the event on the night, where students will welcome guests, operate cameras and lighting equipment and organise models and garments backstage.

I’m hugely looking forward to – what has now become known as – fashion show week, where the students will work to transform the Aberdeen Business School atrium into the Golden Show. A huge thanks to our sponsors who’ve helped enormously in the run up to the show and, in particular, our main event sponsor AVC Media. I’d also like to thank Stacey Strachan makeup and Toni & Guy who will be styling our models.

Tickets are still available and can be purchased by clicking here.

Swishing, pampering and socialising


Kids at Ferryhill is a non profit community group of mothers who organise the local baby and toddler groups in Ferryhill, Aberdeen. Romy and I have made some wonderful friends through the group. We live in town and walk absolutely everywhere and it’s so lovely to leave the house knowing you’re going to bump into a friendly face (or two, or three), in Duthie Park or on the way into town. Kids at Ferryhill is such a valuable resource for families and babies!

And we’ve not just bonded over our children, but another common interest where conversations have often led on to the subject – fashion: baby fashion; maternity fashion; postbaby fashion (when you’re breastfeeding or still not quite back to your usual size); and (of course) Aberdeen fashion.

In a combination of our interests, we’re organising a Ladies’ Swishing event which will consist of clothes swapping (where attendees should bring along around 3 items of their own or child’s clothing), pampering, and (of course) socialising at the Inn at the Park on Polmuir Road, Ferryhill. Tickets cost £10 and include a drink at the bar.

It’s going to be a fabulous event ❤

Research context


I’m super excited for my first proper lecture (on Friday) after returning from maternity leave! I seem to have spent so much time at my desk over the last few weeks (which has actually been really good as it’s allowed me to get on with my research and plan my classes for this semester). I’m definitely ready to get back to teaching though!

I’m also looking forward to a couple of opportunities to present on my previous and past research projects. I thought I’d share one of the Wordles I created as a visual to help me demonstrate the various contexts in which fashion communication might be studied. I love a Wordle and hadn’t done one in ages!

Happy Birthday Romy!


Happy New Year to all my followers!

We’ve had a lovely Christmas and exciting January (no winter blues here!) celebrating Romy’s first birthday, Lee’s 29th and my 27th! Feeling nostalgic looking back at Timehops of this time last year and hugely looking forward to teaching again next week!