My love for Instagram

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My love for Instagram just keeps growing ❤

Last night I was looking back through my own photos and thought it was really interesting to see how my visual identity has changed over the past 2-3 years since I created my profile. It was also fascinating to see how image quality and filters have developed over this time (something I hadn’t appreciated!)

Here’s the most recent snapshot from my Instagram profile (which I think sums me up quite well). Mum to baby Romy, auntie to two amazing nieces and a nephew, dog lover, birthday cake connoisseur and consumer of fashion; the latter has evolved from personal to baby fashion as you can see! A more recent addiction (over the past year or so) is children’s books! I just love spending time in the book shop, library or garden centre (yes – they have the best books!) with Romy and she just loves a book! I think this all reinforces some of Veblen’s ideas about conspicuous consumption where social media has simply made this all the more conspicuous; is the reason we consume to be seen to consume?

After pondering my own identity I revisited the profiles of two of my closest (and oldest) friends:

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I’ve been friends with Eilidh and Adele since we met at School about 16 years ago (such a long time really!) and we’ve been close ever since. We have very particular ideas about what is nice and our tastes are actually very similar.

These screenshots are from their most recent array of photos; none of us are hugely regular posters. We probably average around 1-2 posts most weeks. Eilidh (above) is a makeup and fashion lover from Aberdeen. She loves her sisters, friends and family (and cocktails – of course). Eilidh is a fabulous present buyer and a loyal and generous friend – she takes her time over detail (and is as a result a fantastic organiser of events). Eilidh tells it like it is and is one of the funniest people I’ve met.

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Adele (probably the least frequent poster of us all) is a successful restaraunteur, who runs 210 Bistro in Aberdeen. She’s a clever cookie and works so hard to make her business amazing! She enjoys fine dining almost as much as she loves skiing and snowboarding. Adele is a thoughtful and caring friend and girlfriend who is very close with her family. She loves to bake (mostly for friends’ birthdays) and travel.

It’s hard to believe that Instagram has only been around for 5 years and it’ll be interesting to see how things evolve…

MMXV (2015) Magazine

The Fashion Place

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Well done to our second year Fashion Management students. Their beautiful magazine has arrived featuring insights into many facets of the fashion industry and celebrating 50 years of Aberdeen Business School.

Our thanks and appreciation go to all of the contributors who helped to make this publication an outstanding example of innovation, collaboration and celebration. A special thanks to Lucy Campbell, our cover model.

Congratulations.

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Swishing, pampering and socialising

Swishing

Kids at Ferryhill is a non profit community group of mothers who organise the local baby and toddler groups in Ferryhill, Aberdeen. Romy and I have made some wonderful friends through the group. We live in town and walk absolutely everywhere and it’s so lovely to leave the house knowing you’re going to bump into a friendly face (or two, or three), in Duthie Park or on the way into town. Kids at Ferryhill is such a valuable resource for families and babies!

And we’ve not just bonded over our children, but another common interest where conversations have often led on to the subject – fashion: baby fashion; maternity fashion; postbaby fashion (when you’re breastfeeding or still not quite back to your usual size); and (of course) Aberdeen fashion.

In a combination of our interests, we’re organising a Ladies’ Swishing event which will consist of clothes swapping (where attendees should bring along around 3 items of their own or child’s clothing), pampering, and (of course) socialising at the Inn at the Park on Polmuir Road, Ferryhill. Tickets cost £10 and include a drink at the bar.

It’s going to be a fabulous event ❤

Research context

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I’m super excited for my first proper lecture (on Friday) after returning from maternity leave! I seem to have spent so much time at my desk over the last few weeks (which has actually been really good as it’s allowed me to get on with my research and plan my classes for this semester). I’m definitely ready to get back to teaching though!

I’m also looking forward to a couple of opportunities to present on my previous and past research projects. I thought I’d share one of the Wordles I created as a visual to help me demonstrate the various contexts in which fashion communication might be studied. I love a Wordle and hadn’t done one in ages!

Innovation in Magazines Exhibition

The Fashion Place

Innovation in Magazines

Happy Friday!

We’re delighted to be hosting PPA Scotland’sInnovation in Magazines Exhibition in the Aberdeen Business School atrium over the next few weeks. Please do take the time to browse some of the creative designs and ideas that are showcased! Can you spot our own students’ work?

Have a great weekend and we’re looking forward to welcoming our students back next week!

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Hypertextuality and Remediation

The work of Agnès Rocamora has helped me understand, more fully, the evolution of fashion communication where she synthesises, really clearly, ideas from a number of theorists such as that of Barthes, Bourdieu, and Baudrillard. I’d very much like to meet her one day.

Today I was rereading her article Hypertextuality and Remediation in the Fashion Industry (2011) as I’m starting to think about how I’ll carry out my discourse analysis and some of the ideas presented here really stand out to me as being useful in helping me do so.

First there’s the concept of the blogosphere as a “hypertextual space [or] electronic linking of a wide range of written texts and images, brought together in a constantly shifting configuration of networks” (p. 94). This leads on to the notion of fashion blogs as dynamic – “texts in perpetual movement, always new, never ending”.

Another interesting observation in this article is the linking that goes on between one blog and another (or a number of others), which Rocamora positions as being unlike fashion magazines and more traditional media. This is something I hadn’t really considered before but I do know that community is a huge thing for bloggers, both on and offline. There are strong networks that exist today for bloggers to network, for example the North East Blogger Network. This implies that bloggers do not view each other as competition but rather as equals and colleagues of the profession who can (and will) help each other.

The other line of discussion I took from this article was “where printed text is static, hypertext responds to the reader’s touch” (Bolter 2001, p. 42, in Rocamora, 2011, p. 96). I just really like this quote and feel that it adequately demonstrates the power of the reader. I’m starting to build up a really clear mental of image of an interconnected blogosphere where fashion bloggers provide signposts for the much valued followers the needs of whom they serve.

References

Bolter, D. J. (2001). Writing space. New York: Routledge.

Rocamora, A. (2011). Hypertextuality and remediation in the fashion media. Journalism Practice. 6(1). Pp. 92-106

Happy Birthday Romy!

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Happy New Year to all my followers!

We’ve had a lovely Christmas and exciting January (no winter blues here!) celebrating Romy’s first birthday, Lee’s 29th and my 27th! Feeling nostalgic looking back at Timehops of this time last year and hugely looking forward to teaching again next week!