Today’s office


Today I spent a lovely afternoon in Starbucks meeting more fabulous fashion bloggers and hearing the story of their blogging identities. I’m really looking forward to meeting more bloggers over the next few weeks and would like to thank everyone who’s responded so far!


Photo filters

I recently read an interesting article on the use of photo filters that one of my students had come across. Bakhshi et al (2015) discuss the use of filters on photo sharing applications, Flickr and Instagram, in their paper why we filter photos and how it impacts engagement published via the Association for the Advancement of Artificial Intelligence this year. In their research, they identify two types of user, the “serious hobbyist” and “casual photographer”, both of whom use filters for different purposes; serious hobbyists, for example, using these to make technical improvements to the photo whereas casual photographers being more concerned with prettifying their photos to make these stand out.

I definitely fall under the latter category and have a certain style in mind when I edit a photo, where I most often will try and position the object on a white or neutral background and I favour daylight and bright colour. When I look back at my Instagram my use of filters has massively decreased (where I quite often don’t use these at all)… Perhaps because many of my photos are of my daughter (and I don’t like to filter these). This is in line with Bakhshi et al’s research where they find that “there is some concern that pre made filters reduce the value of the art present in the imagery”and people prefer not to filter “photos that have special people or subjects in them”.

Or maybe, for me, the novelty of the photo filter has simply worn off… When I first started using Instagram (in 2012), I used this entirely to edit my photos, sometimes even deleting these  as soon as I’d posted them – as I hadn’t really wanted to share them with an audience. Instagram filters have become very recognisable and I think I quite liked that people might not guess my photo had been filtered; there’s a certain degree of arrogance there for me I guess, where perhaps I wish to be viewed as what Bakhshi et al class as the “serious hobbyist” rather than a mere “casual photographer”…

The research also uncovers that filtered photos are more likely to engage followers (21% more likely to be viewed and 45% more likely to receive comments), where “warm temperature, high exposure [and] high contrast” filters are most successful. It’s all very interesting and well worth a read!

The 2015 degree show at Gray’s School of Art

The Fashion Place


We had a fantastic time at the Gray’s School of Art degree show this afternoon. As always there were some interesting and thought provoking exhibits. Some fabulous use of colour really brightened up our rainy Sunday afternoon. Well done to everyone for all their hard work!

Here is where they keep the fashion…


It was great to see the students’ inspiration, mood boards and the story behind their designs displayed using electronic visuals throughout the fashion room. This really helped bring the fashion to life for those who missed the fashion show itself.


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Calling North East fashion bloggers

I’m looking for fashion bloggers from the North East of Scotland who’d be interested in being interviewed for my current research project into blogger identity and motivation. This is an opportunity to get involved in an exciting piece of research into an area that’s of increasing importance in fashion communication today! Interviews will, ideally, take place in Aberdeen during the next four to six weeks and should take no more than an hour. These will be very informal, lasting around one hour, and can be done over coffee. All responses will be entirely confidential and you and your blog will not be named at any point during the research. If you’re interested in being involved then please get in touch via email at I’m also looking for some suggestions of fashion bloggers who I could contact and please do feel free to share this request with anyone you think might be interested. Where a face-to-face interview might not be suitable for participants, I would be happy to arrange a telephone or Skype call. Many thanks!

Fashionable fundraising and research update

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It’s been a busy few months at the Fashion Place with two of our annual student events taking place in Spring! Over the past few months, the students have been working hard to plan their events in celebration of Aberdeen Business School’s fiftieth anniversary. Our fashion exhibition, in April, was a huge success where our students raised around £400 for a range of local charities. The students planned lots of value adding additions for their launch event, including the pink lemonade tower (pictured below).


Our Golden Show fashion event took place on the 29th of May and the students completely transformed the atrium of Aberdeen Business School, using crepe pompoms, paper dresses, balloons and confetti. We got some fantastic feedback from guests and successfully raised £4737 for Down’s Syndrome Scotland. We’re very grateful to all the sponsors who helped make the night a success!

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It’s always sad to see the students leave for summer, the campus is so quiet without them. The fashion show is a lovely send off though and the perfect way to end the semester. I’m so passionate about this event, having been part of the very first student cohort who organised it (back in 2008).

Now the focus is very much back on my research projects and I’m delighted to have conducted my first fashion blogger interview today – I can already see that there will be lots of interesting and thought provoking data that emerge from these! More on that soon…