Innovation in Magazines Exhibition

The Fashion Place

Innovation in Magazines

Happy Friday!

We’re delighted to be hosting PPA Scotland’sInnovation in Magazines Exhibition in the Aberdeen Business School atrium over the next few weeks. Please do take the time to browse some of the creative designs and ideas that are showcased! Can you spot our own students’ work?

Have a great weekend and we’re looking forward to welcoming our students back next week!

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Hypertextuality and Remediation

The work of Agnès Rocamora has helped me understand, more fully, the evolution of fashion communication where she synthesises, really clearly, ideas from a number of theorists such as that of Barthes, Bourdieu, and Baudrillard. I’d very much like to meet her one day.

Today I was rereading her article Hypertextuality and Remediation in the Fashion Industry (2011) as I’m starting to think about how I’ll carry out my discourse analysis and some of the ideas presented here really stand out to me as being useful in helping me do so.

First there’s the concept of the blogosphere as a “hypertextual space [or] electronic linking of a wide range of written texts and images, brought together in a constantly shifting configuration of networks” (p. 94). This leads on to the notion of fashion blogs as dynamic – “texts in perpetual movement, always new, never ending”.

Another interesting observation in this article is the linking that goes on between one blog and another (or a number of others), which Rocamora positions as being unlike fashion magazines and more traditional media. This is something I hadn’t really considered before but I do know that community is a huge thing for bloggers, both on and offline. There are strong networks that exist today for bloggers to network, for example the North East Blogger Network. This implies that bloggers do not view each other as competition but rather as equals and colleagues of the profession who can (and will) help each other.

The other line of discussion I took from this article was “where printed text is static, hypertext responds to the reader’s touch” (Bolter 2001, p. 42, in Rocamora, 2011, p. 96). I just really like this quote and feel that it adequately demonstrates the power of the reader. I’m starting to build up a really clear mental of image of an interconnected blogosphere where fashion bloggers provide signposts for the much valued followers the needs of whom they serve.

References

Bolter, D. J. (2001). Writing space. New York: Routledge.

Rocamora, A. (2011). Hypertextuality and remediation in the fashion media. Journalism Practice. 6(1). Pp. 92-106

Happy Birthday Romy!

RomyFirstBirthdayCollage

Happy New Year to all my followers!

We’ve had a lovely Christmas and exciting January (no winter blues here!) celebrating Romy’s first birthday, Lee’s 29th and my 27th! Feeling nostalgic looking back at Timehops of this time last year and hugely looking forward to teaching again next week!